


Belmonte Beverage Group is a rapid growing, innovative challenger in the Norwegian import industry, seeking to set a new tone of excellence for our partnering brands.
Belmonte Beverage Group is a rapid growing, innovative challenger in the Norwegian import industry, seeking to set a new tone of excellence for our partnering brands.
Belmonte Beverage Group is a rapid growing, innovative challenger in the Norwegian import industry, seeking to set a new tone of excellence for our partnering brands.


Belmonte Beverage Group imports, sells and distributes premium beverages and classic wines to Vinmonopolet, hotels, restaurants, bars and the Norwegian retail market.
Belmonte Beverage Group imports, sells and distributes premium beverages and classic wines to Vinmonopolet, hotels, restaurants, bars and the Norwegian retail market.
Belmonte Beverage Group imports, sells and distributes premium beverages and classic wines to Vinmonopolet, hotels, restaurants, bars and the Norwegian retail market.
We are Belmonte Beverage Group
We are Belmonte Beverage Group
We are Belmonte Beverage Group
Belmonte Beverage Group has hand-picked key employees with over 150 years of industry experience combined. With high expertise in sales and brand building, in addition to a great focus on PR, the company has quickly established itself as an innovative fast-moving challenger in the Norwegian import industry.
Through their company Strawberry Equities, the Stordalen family is the majority owner in Belmonte Beverage Group AS. Strawberry Equities also co-owns Scandinavia’s biggest travel agency Ving, the cruise line Hurtigruten and the Swedish nightlife group Stureplansgruppen. The parent company of Strawberry Equities also owns the Nordic hotel group Strawberry with over 220 hotels and 120 restaurants. Belmonte Beverage Group was established in the spring of 2022 and is rapidly growing in both the on- and off trade market.
Belmonte Beverage Group has hand-picked key employees with over 150 years of industry experience combined. With high expertise in sales and brand building, in addition to a great focus on PR, the company has quickly established itself as an innovative fast-moving challenger in the Norwegian import industry.
Through their company Strawberry Equities, the Stordalen family is the majority owner in Belmonte Beverage Group AS. Strawberry Equities also co-owns Scandinavia’s biggest travel agency Ving, the cruise line Hurtigruten and the Swedish nightlife group Stureplansgruppen. The parent company of Strawberry Equities also owns the Nordic hotel group Strawberry with over 220 hotels and 120 restaurants. Belmonte Beverage Group was established in the spring of 2022 and is rapidly growing in both the on- and off trade market.
Belmonte Beverage Group has hand-picked key employees with over 150 years of industry experience combined. With high expertise in sales and brand building, in addition to a great focus on PR, the company has quickly established itself as an innovative fast-moving challenger in the Norwegian import industry.
Through their company Strawberry Equities, the Stordalen family is the majority owner in Belmonte Beverage Group AS. Strawberry Equities also co-owns Scandinavia’s biggest travel agency Ving, the cruise line Hurtigruten and the Swedish nightlife group Stureplansgruppen. The parent company of Strawberry Equities also owns the Nordic hotel group Strawberry with over 220 hotels and 120 restaurants. Belmonte Beverage Group was established in the spring of 2022 and is rapidly growing in both the on- and off trade market.


Storytelling
Storytelling
Storytelling
We are working to refine and enhance the core narrative of every quality wine and premium beverages we offer. This effort aims to convey the history, traditions, and essence behind each product, ultimately enriching the overall drinking experience.
We are working to refine and enhance the core narrative of every quality wine and premium beverages we offer. This effort aims to convey the history, traditions, and essence behind each product, ultimately enriching the overall drinking experience.
We are working to refine and enhance the core narrative of every quality wine and premium beverages we offer. This effort aims to convey the history, traditions, and essence behind each product, ultimately enriching the overall drinking experience.
Sustainability
Sustainability
Sustainability
Wine producers are profoundly impacted by climate change. Our primary focus is on reducing our climate footprint without making any compromises on quality.
Wine producers are profoundly impacted by climate change. Our primary focus is on reducing our climate footprint without making any compromises on quality.
Wine producers are profoundly impacted by climate change. Our primary focus is on reducing our climate footprint without making any compromises on quality.
Quality
Quality
Quality
Exceptional products stand as the cornerstone of our endeavours. We are committed to delivering the same high quality across all facets of our business. From production and logistics to distribution and sales. We are dedicated to maintaining the same level of quality that characterizes the products we work with.
Exceptional products stand as the cornerstone of our endeavours. We are committed to delivering the same high quality across all facets of our business. From production and logistics to distribution and sales. We are dedicated to maintaining the same level of quality that characterizes the products we work with.
Exceptional products stand as the cornerstone of our endeavours. We are committed to delivering the same high quality across all facets of our business. From production and logistics to distribution and sales. We are dedicated to maintaining the same level of quality that characterizes the products we work with.
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Join our newsletter to get the freshest news about Belmonte Beverage Group and what to come!
Join our newsletter to get the freshest news about Belmonte Beverage Group and what to come!

Stordalen utfordrer Hagen på vinmarkedet
Stordalen utfordrer Hagen på vinmarkedet
Stordalen utfordrer Hagen på vinmarkedet
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Read external article
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Stordalen vil bli vinkonge – kupper ansatte fra konkurrent
Stordalen vil bli vinkonge – kupper ansatte fra konkurrent
Stordalen vil bli vinkonge – kupper ansatte fra konkurrent
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Stordalen med vinsatsing
Stordalen med vinsatsing
Stordalen med vinsatsing
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Read external article
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Røper ny jobb for milliardærsønn
Røper ny jobb for milliardærsønn
Røper ny jobb for milliardærsønn
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Read external article
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Stordalen-sjokk i norsk vinbransje
Stordalen-sjokk i norsk vinbransje
Stordalen-sjokk i norsk vinbransje
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Read external article
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Stordalen satser i vinbransjen
Stordalen satser i vinbransjen
Stordalen satser i vinbransjen
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Read external article
Read external article

Røper ny jobb for milliardærsønn
Røper ny jobb for milliardærsønn
Røper ny jobb for milliardærsønn
Read external article
Read external article
Read external article

Stordalen-selskap gjør raid i vinimportbransjen
Stordalen-selskap gjør raid i vinimportbransjen
Stordalen-selskap gjør raid i vinimportbransjen
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Team
Team
Team

Jonas Forsang
Jonas Forsang
Jonas Forsang
Co-founder/ Interim CEO
Co-founder/ Interim CEO
Co-founder/ Interim CEO

Jens Lie-Hagen
Jens Lie-Hagen
Jens Lie-Hagen
Interim COO
Interim COO
Interim COO

Elisabeth Barbosa Vig
Elisabeth Barbosa Vig
Elisabeth Barbosa Vig
Commercial Director Trade
Commercial Director Trade
Commercial Director Trade

Morten Motrøen
Morten Motrøen
Morten Motrøen
Portfolio Director
Portfolio Director
Portfolio Director

John Kim Andreassen
John Kim Andreassen
John Kim Andreassen
VMP & Brand Manager
VMP & Brand Manager
VMP & Brand Manager

Eirik Søreide
Eirik Søreide
Eirik Søreide
Sales Manager
Sales Manager
Sales Manager

Alexander La Cour Sandli
Alexander La Cour Sandli
Alexander La Cour Sandli
Area Sales Manager
Area Sales Manager
Area Sales Manager

Madeleine Støer
Madeleine Støer
Madeleine Støer
Project & Logistic Coordinator
Project & Logistic Coordinator
Project & Logistic Coordinator

Ole Bjørn Venås
Ole Bjørn Venås
Ole Bjørn Venås
1st January 2024
1st January 2024
1st January 2024
Future CEO. With 20+ years in the wine and spirit industry, he contributed significantly to the industry in Norway and Sweden. Achieving strong financial results and strong brands and relationships.
Future CEO. With 20+ years in the wine and spirit industry, he contributed significantly to the industry in Norway and Sweden. Achieving strong financial results and strong brands and relationships.
Future CEO. With 20+ years in the wine and spirit industry, he contributed significantly to the industry in Norway and Sweden. Achieving strong financial results and strong brands and relationships.
1st January 2024
1st January 2024
1st January 2024
Area Sales Manager with over a decade of industry experience.
Area Sales Manager with over a decade of industry experience.
Area Sales Manager with over a decade of industry experience.
1st May 2024
1st May 2024
1st May 2024
Future COO. Experienced industry professional with 20+ years ready to take on the COO role, leveraging a succesful tenure as Managing Director at a prominent wine company.
Future COO. Experienced industry professional with 20+ years ready to take on the COO role, leveraging a succesful tenure as Managing Director at a prominent wine company.
Future COO. Experienced industry professional with 20+ years ready to take on the COO role, leveraging a succesful tenure as Managing Director at a prominent wine company.
1st June 2024
1st June 2024
1st June 2024
Future Commercial Director Sales. His background in the on-trade industry, combined with expertise in building strong customer relationships and implementing effective business strategies, has led to notable growth and success.
Future Commercial Director Sales. His background in the on-trade industry, combined with expertise in building strong customer relationships and implementing effective business strategies, has led to notable growth and success.
Future Commercial Director Sales. His background in the on-trade industry, combined with expertise in building strong customer relationships and implementing effective business strategies, has led to notable growth and success.

